Tim Burton: Life in the Line

Boldly bypassing traditional theatrical and streaming channels, 11th Hour was brought in to promote this docuseries about prolific filmmaker, Tim Burton. This series carries rare weight: endorsed by a notoriously elusive director, and featuring some of his most iconic collaborators. The task was not to expand an already existent fanbase, but to educate and convert sales. Our team created a thoughtful, sustained organic campaign designed to build momentum across the crucial holiday window, while staying true to the voice and tone of Tim Burton and his body of work.