In an exciting collaboration, 11th Hour and Gold Michi joined forces to create a captivating identity for their brand and product line. The journey began in 2019 with the launch of Señor Sancho, the iconic figure for the Gold Michelada cup, followed by Marcela in 2020, serving as the face for the vibrant Michi Watermelon and Tamarindo dips. Drawing inspiration from the colorful and festive Dia de los Muertos candy skulls, 11th Hour infused the product line with a uniquely playful spirit that celebrates culture and flavor.

Bringing you lifestyle, culture and images that are crisp and full of flavor just like our products!

- Gold Michi Co.