The Gold Michi Co.

Beginning in 2019, 11th Hour partnered with Gold Michi to build a distinct brand identity across its product line. We started with Señor Sancho, the hero of the Gold Michelada cup, followed by Marcela, the face of the Michi Watermelon and Tamarindo dips. Inspired by the colorfully vibrant Dia de los Muertos candy skulls, 11th Hour brought a playful and culturally rooted spirit to the brand. 

Bringing you lifestyle, culture and images that are crisp and full of flavor just like our products!

- Gold Michi Co.